Turning money into software
HIFI is rethinking what a dollar can be. We are building a new set of technologies that will unlock new financial products that couldn’t
exist before.
Money becomes something you can program - with rules, behaviors, and logic embedded at
the asset level.
For a hundred years, payments were built on the assumption that money was passive. Dollars could sit, travel, or settle - but they couldn’t think. So the world built processors, ledgers, and teams whose only job was to push value from one place to another.
We believe stablecoins are the end of that era
They turn money into software - objects that can hold logic, enforce rules, and operate without human intervention.
But the world has no infrastructure designed for money that behaves like code.
In the future, companies won’t integrate payments around their product — they’ll build products with money itself.
The future largest payments company won’t process payments… It will make money intelligent.
That’s HIFI.
Finance won’t feel like a system anymore - it will feel like physics.
Experienced builders. Ambitious problems.
We are a diverse team of technical builders who have designed and scaled some of the world’s most complex distributed payment systems - including Uber Payments, Mastercard, Visa, Block, Google, and Stanford Blockchain Research.
Built in New York City and Abu Dhabi.
HIFI’s partnership with Visa Direct enables stablecoins to move across Visa’s global payments network—bringing internet-native money into real-world payout flows with the reliability and reach institutions expect.